Keep Going One Pager
What is Keep Going?
Keep Going is an independent podcast hosted by longtime tech journalist John Biggs, focused on the real stories behind entrepreneurship. After two decades covering startups at outlets like TechCrunch, The New York Times, and Gizmodo, Biggs now sits down with researchers, psychologists, founders, investors, and operators to talk about what actually happens behind the scenes of success. The show is built on a simple idea: entrepreneurship drives change, but the path is rarely smooth and we often fail. By discussing these failures, we can learn how to move forward. Instead of hype or corporate talking points, Keep Going asks founders where they failed, what broke, how they fixed it, and what it cost them personally. The podcast covers both early stage builders and established leaders, and often brings in therapists and experts who help entrepreneurs navigate stress, burnout, and decision making. The result is a candid look at ambition, risk, resilience, and the long road of building something that lasts.
The results speak for themselves:
Over 160 video posts focused on founders and startups
A massive audience of over 60,000 subscribers
35,000 Instagram viewers
36,000 Twitter followers
5,000 LinkedIn readers
An amazing community of founders, researchers, and therapists who love being on the show
Unlike legacy tech media, Keep Going is built on a belief that the true story of technology lies with those who build and use it. I currently do everything alone and my mission is to cover the movements and individuals who influence and define the digital landscape.
If Keep Going secures enough support, I want to expand with paid contributors to provide even deeper, more diverse perspectives on these evolving stories.
Let’s pull entrepreneurship news out of the funding news ghetto and get good ideas noticed.
What does Keep Going offer?
Delivered 2-3 times a week, Keep Going primarily includes articles between 600-1200 words, covering startups and analysis from unique angles. It also features in-depth interviews to keep readers engaged with the latest developments in technology and culture. John’s recent work includes pieces on AI, how to save your relationship as a founder, and chats with some of the coolest startups on the planet.
Why subscribe?
Keep Going is entirely independent—free from corporate influence or institutional investors. Subscriptions directly support John’s ability to produce meaningful, high-quality journalism focused on tech’s human impact. Paid subscribers gain access to exclusive analysis, subscriber-only discussions, live events with thought leaders, and more. Your $5 per month supports the work of an experienced tech journalist who’s committed to shedding light on the people and ideas driving the digital age.
Thank you for reading and for supporting Keep Going—together, we’re making independent startup journalism on the internet possible.
How to Appear On Keep Going
Appearing on the Keep Going newsletter is always free. To join us, email john@biggs.cc.
If you are a PR professional and would like expanded coverage for your startup clients, please check out the Innovators.
I also review hardware since I spent most of my career at the New York Times, TechCrunch, and Gizmodo. I love personal audio, 3D printing, DIY, and music gear but I’m willing to look at almost anything. Ping me at john@biggs.cc.
The Innovators Podcast
Join John Biggs on The Innovators, a video podcast where he sits down with entrepreneurs and leaders from around the globe to discuss startups, entrepreneurship, leadership, and their personal journeys.
Build visibility and get your story out to an audience who wants to hear your story. The Innovators focuses on early stage startups and late stage C-Level experts in entrepreneurship and creativity. Interested in joining the conversation?
Looking for a custom coverage package or marketing campaign?
