This is the new pitch deck you need to build right now

Every company dreams of having a sales deck that not only explains its product but persuades potential clients to believe in its value. While I've seen countless decks, none struck me as profoundly as the one from Zuora, a subscription management platform. Special thanks to my buddy Paul Walsh for bringing it to my attention.

Understanding the Deck’s Magic

First, you can my version of the deck here. This is for my company, Typewriter.

Typewriter Deck

1.05MB ∙ PDF file

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Before diving into the specifics, it's essential to understand why most decks fail. Typically, they don't address the audience's context and are self-serving. A powerful deck should resonate with its audience, positioning the product as a solution to their problems.

This deck stands out because it isn’t just about the company or its product; it tells a story. It guides the viewer through a narrative that connects their current situation to a brighter future made possible by your platform.