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Keep Going - A Guide to Unlocking Success

Apple’s $349 iPod Hi-Fi was doomed from the start

A heavy box with an iPod sticking out of it? Sign me up!

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John Biggs
Sep 17, 2026
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In February 2006, Steve Jobs took the stage at Apple and announced that the company was about to reinvent the home stereo.

During his presentation, he talked about the iPod. By 2006, iPods were a huge business. Apple was making $8 billion a year on the devices, and it was selling millions a quarter. This meant they were everywhere. People were carrying t…

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