Support Independent Startup Journalism, Subscribe to Keep Going

I'm freelancing and I STILL want this to be my job.

Hi,

A quick reminder to the Keep Going community.

I’m trying to return to journalism full time, both here and at Resilience. That means I need paying readers. I have a family to support and a small dog named Nina who eats more than you’d think.

Here is the reality.

Startup journalism is collapsing. Reporters are leaving the field. Most coverage has turned into lightly edited press releases written to please investors and founders. The hard questions rarely get asked.

I’m trying to do the opposite.

At Keep Going I want to publish original reporting, real founder interviews, sober analysis, and clear takeaways you can actually use. No pay-to-play. No sponsored nonsense. Just reporting.

But that only works if readers pay for it.

So here is the ask.

Subscribe now and I’ll give you 20% off for life. That’s $40 a year to help support real entrepreneurial conversations with real CEOs and researchers.

If you read Keep Going and it helps you think about startups, technology, or the future of this industry, please support the work. Paid subscriptions let me stay independent, cover difficult stories, and keep writing without answering to advertisers or investors.

This is a one-man newsroom. I’m doing everything I can to make it worth your time. I’m interviewing fascinating people like Patricia Martin (whose insights made me cry), Kevin Gaskell who turned around Porsche, and thinkers like Dr. Rod Berger.

But independent journalism only survives if readers decide it should.

I love startups and I love honest conversations. I think you do, too. I will share this reminder about once a month. If Keep Going has helped you think, build, or avoid a mistake, please help me keep it going. Thank you.