Keep Going University: How to Manage Change

Our guest talks about some of the secrets to remaining resilient in tough times.

What do you do when your best ideas fall flat, your clients say no to clear wins, and your carefully planned systems still lead to failure? If you’re Trevor Longino, founder of CrowdTamers, you treat it all as part of the job—and part of the process. In this conversation on Keep Going, we talk through the messy middle of building something that works: the clients you have to let go, the business models you have to fix, and the mindset shifts that only come after years of getting it wrong. It’s not about perfection. It’s about learning, adapting, and showing up anyway.

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Here are some key takeaways from our conversation:

Failure isn’t a single event—it’s a process.
Trevor breaks down failure into stages. The lesson you learn one month after a mistake isn’t the same as what you learn a year later, or five years later. Each new perspective adds depth to what went wrong and why.

Iterate fast, fail small.
At Crowd Tamers, Trevor runs $100 test campaigns designed to fail. The goal isn’t to win early—it’s to find what doesn’t work quickly, so you don’t waste time or money chasing the wrong thing.