Keep Going University: How to Add Care to Your Products

The hype cycle has run its course. Shipping fast is not a virtue by itself. Nicki Sprinz, CEO of ustwo, put a cleaner frame on modern product work. Care first. Then build.

In health and wellness this is not a slogan. People need to stick with a product or it fails. Speed is easy now. Empathy is the hard part. Do research. Include people who are hard to reach. Design for those who are not fluent with screens. Work with domain experts. Slow down where it matters. You are not chasing growth, you are keeping a promise.

This mindset carries to social apps and games. The old rule was remove friction. Today, add the right friction. Help people log off. Help them sleep. Help them set limits. Engagement is not addiction. The goal is a product people return to on their terms, not a slot machine that burns them out.

On AI, be strict. Keep scope tight. Use it for drafts, planning, and grunt work. Keep design human so it does not all look the same. Make your use of AI clear to clients and users. Add safeguards, not theater. Think of AI as adaptive, aware of context, able to meet a person where they are. Use it to lift adherence and follow-through, not just output volume. Test that claim with real users, then keep testing.