Keep Going University: Building a Calm, Profitable Company That Lasts

Emmanuel Nataf is the co-founder and CEO of Reedsy, an online platform that connects authors with top-tier publishing professionals and provides tools to write, edit, and publish books. Since launching in 2014, he’s built Reedsy into a profitable, 10-year-old business with $40M in annual revenue, a team of just 50 people, and a global community of writers — all without chasing hypergrowth or succumbing to startup burnout. His approach blends patience, product quality, and deep respect for the creative process.