Keep Going: This Founder's Mission to Make Privacy Law Usable

This week on Keep Going I spoke with Zane Witherspoon, the CEO of SuperSet. He builds privacy compliance tools for companies that say they want to do the right thing and need help doing it. His pitch is plain: The law is a maze. The rules shift by state, by sector, and by executive order. There is no single federal standard in the United States. There are many. If you run a business, you do not have the time or staff to track all of it. If you care about your customers, you should try anyway. SuperSet aims to make that effort real.

Zane has been at this for years. His first company was a blockchain protocol in 2017. Big raise. Big team. It went down with the 2018 crash. His second company built data pipelines that let users move their data out of Facebook, Google, and Amazon. That one sold to its largest customer, a hedge fund with a consumer app. It was a modest win and a hard lesson. The market pulls every data product toward ads. He wanted a different path.