How to Win With Sin

How the Seven Deadly Sins Build Virality

The question of virality always comes up in startup pitches. How will you gain millions of users? How will you build a customer base to rival Oracle’s? How do you convince people to use your app?

Here’s a simple way to tell if you’re going to go viral: ask yourself if your app appeals to one of the seven deadly sins. Instead of doing no evil, figure out …