Keep Going - A Guide to Unlocking Success

Keep Going - A Guide to Unlocking Success

Nobody Cares About the News Anymore and the Business Is Built on That Lie

Nobody cares about the news.

John Biggs's avatar
John Biggs
Feb 05, 2026
∙ Paid

We must start from the supposition that nobody cares about the news.

You’ll scroll headlines and you’ll see a blurb flash by on Facebook or in your email or on Twitter, but most of us don’t want to read a news article. They are long, complex, and often boring and compete with our Netflix and Chill time.

Further, the news business is deeply broken. The edi…

User's avatar

Continue reading this post for free, courtesy of John Biggs.

Or purchase a paid subscription.
© 2026 John Biggs · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture